Unlock a Better Attendee Experience
ABSTRACT SUMMARY
Influenced by the world around them, today’s exhibitors and attendees expect more from their show experience. As organizers, we are challenged to meet and exceed these expectations with an elevated experience throughout our interactions—from planning to booking/registering, from on-site to post-event.
In this workshop-like presentation, you will discover how to use journey mapping to see your show through the eyes of your customers and attendees; uncover both positive and negative components of the experience; identify opportunities for better resource alignment, information sharing, etc.; develop strategies and tactics for increasing engagement, participation and more. At the end of the workshop, you will receive your own journey map template that you can use for your own show.
KEY TAKEAWAYS
You will not only learn how to employ journey mapping to optimize and enhance your show’s experience for exhibitors and attendees alike but you will also walk away with the tools to do it yourself.
Discover how journey mapping unlocks ways to improve the exhibitor and attendee show experience
Learn to use journey mapping for your own show(s)
Receive a journey mapping template you can use
“Great session! I wanted it to be longer!”
“I liked the interactive group exercise.”
“Great takeaways”
