A GPS-based vehicle and asset tracking, software-as-a-service (SaaS) platform that serves over 45,000 customers and tracking more than 210,000 vehicles and assets.

As Senior Vice President of Marketing for Linxup, Andy leads the brand’s marketing strategy across all paid, owned, and earned channels including brand awareness, events, e-commerce, Amazon, and marketing analytics for the high-growth, SaaS business.

The world’s event software—empowering over 50,000 users in more than 50 countries.

Andy was the Vice President of Global Marketing heading all global and regional acquisition and retention marketing, branding, corporate communications, sales support, analytics, market intelligence and partnership development.

He also served as the company’s Data Protection Officer.

A subsidiary of Apollo Education Group, Inc. that operates a network of schools in Australia, Brazil, Chile, Germany, India, Mexico, South Africa & the United Kingdom.

As the Global Director of Marketing, Andy led an international, data-driven, closed-loop digital marketing practice focused on driving scale and operational efficiencies at the institutional and network level.

In addition to turning marketing from a cost center to a lead-generating, revenue driver, he developed and launched online, e-commerce education programs in India and South Africa.

Following an investor consortium’s acquisition of Apollo Education Group, Inc., Apollo Global was rebranded as Vanta Education.

While working at 360i (an AdAge “Agency A-List” digital marketing agency), Andy was the account lead for Oscar Mayer responsible for driving the digital and social media strategy for the brand’s line of products.

Under his digital leadership, Oscar Mayer launched the largest advertising campaign in the brand’s 125-year history (a nine-month charity effort called the OSCAR MAYER Good Mood Mission).

He also conducted an award-winning Facebook promotion that engaged consumers, encouraged repeat visits, and promoted product trial for its new line of hot dogs.

At Euro RSCG (a global, full-service advertising agency), Andy headed all consumer acquisition as well as the B2B acquisition and retention programs for Sprint.

Not only did Andy help Sprint increase new customer acquisitions, but he also launched the Sprint Premier loyalty program and led the marketing roll-out of their 4G network.

Sprint has since been acquired by T-Mobile.

As the account lead for Comcast’s affiliate partner, Leapfrog Online, Andy drove 12 to 15% of the cable provider’s quarterly new high-speed internet subscriber volume (the most of any of the company’s partners).

He also launched the online sales channels for Comcast’s digital cable, digital phone services, and bundled services.

Before Skype and Slack, AOL developed a phone/chat platform called AIM Phone Line.

With the goal of determining the market potential for their product, AOL turned to Leapfrog Online and Andy’s team.

Based on data from Andy’s pilot program, the public was not quite ready for the AIM product.

AOL shelved AIM Phone Line, and the rest is history.

While at DDB, Andy led direct response marketing for State Farm’s financial service and bank products including the launch of the insurer’s first consumer and business credit cards.

As digital strategist on the Hyatt business, Andy introduced email marketing into the communication mix for the hotel chain’s Gold Passport loyalty program.

He also developed a Hyatt-branded PDA app (before we called them” apps”) for business travelers that increased the reach of the brand with this lucrative market segment.