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The truth about blogging is you can write the most compelling posts in the world but if you can’t drive traffic to your blog then no one will read what you have to say. Overcoming that challenge takes time, energy and continual focus. Faced with that dilemma, I made the decision back in October to [...]  In 2011, dialing for dollars remains largely unchanged. Shouldn’t the burgeoning digital age provide a better mouse trap? [...] As marketers, our chief challenge is fighting the impulse of becoming enamored with the latest and greatest bright, shiny objects and letting them guide and cloud our decision making. [...] There’s a turning point in everyone’s career when they go from a doer to a manager. It’s a transition that not everyone is comfortable with because it means relinquishing control over the day-to-day and delegating those responsibilities to people below and around you. It’s not always easy and it requires a lot of trust and [...] In the last month or so, I’ve interviewed a lot of people both junior and senior. This has given me the chance to further hone my interviewing skills and style. It’s also given me a unique perspective on the process. Here’s the thing… social media has changed the game on interview prep. There’s so much [...] Social media continues to dominate the ad press and rightfully so given the explosion of online tools and platforms. However, I have held the belief that it’s a movement that is grounded in our basic need to connect with those around us (friends and strangers alike) and that we’ve been doing this in some form [...] Sure many of us have been surfing a portion of the web on our smartphones for years. But what’s changed is that the mass and scale, substantiating the claim that the internet is now mobile and local. Mobile and local searches are expected to increase 25% by 2013. There are currently 54.5 million mobile [...] Social media continues to get a lot of attention and hype. The reality is all media is social. Zappos–the darling of the tech, business and customer service worlds. Know what their best social media tools are? The phone and email. Sounds pretty old school. The reality is that at the core media and marketing are [...] Writing is about finding your voice. What do you have to say? Why should someone want to listen to you? Are you adding value to the conversation? Or are you just regurgitating it? Or worse, are you just standing by and observing it? As I have started to blog and tweet more, I have struggled [...] The most successful sales people are those who, no matter how many “no’s” they’ve received, can still exude confidence during at the next opportunity and rise to close the deal. There’s something about the human psyche that attracts us to confident people. Shouldn’t the same be said of brands? Especially those that remain resilient in [...] |
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